Pay-Per-Click (PPC) is simply a model of digital advertising at Google, where advertisers pay for every time their ad is clicked. It is a recast in the advertising model which was formerly based on impressions or the number of times the ad was displayed. Today, digital advertising continues to develop and other models include paying for conversion rules such as sign-up, purchase, or any other actions.PPC advertising channels are Google Ads, Facebook, Linked In, and other major search or social media platforms like Instagram, youtube, etc. Thus PPC agencies help to run paid advertising operations on such platforms to help clients reach their target audience.

Pay-Per-Click (PPC) is simply a model of digital marketing at Google, where advertisers pay for every time their ad is clicked. It is a recast in the advertising model which was formerly based on impressions or the number of times the ad was displayed. Today, digital marketing at Google continues to develop and other models include paying for conversion rules such as sign-up, purchase, or any other actions. PPC advertising channels are Google Ads, Facebook, Linked In, and other major search or social media platforms like Instagram, YouTube, etc. Thus, PPC agencies help to run paid advertising operations on such platforms to help clients reach their target audience.